More than 10 years ago, in an issue of Granta, a British literary
magazine, American environmentalist Bill McKibben lamented the fact
climate change has not been able to capture Hollywood's imagination in
the same way as the nuclear and political pathologies of the last
century: Think war movies, war movies, war movies. And remember the
popular movie version of Nevil Shute's "On The Beach" starring Gregory
Peck, Ava Gardner, Fred Astaire and Anthony Perkins. It was remade as
an Australian television film in 2000, too.
Yet global warming has still to in film any equivalent of ''On the
Beach'' or ''Doctor Strangelove.''
The need for a narrative form in movies that can communicate the
seriousness of climate change to a broad public is more urgent than
ever, but one impediment has been been in its way: Hollywood as looked
the other way. But the is situation is changing, with the current rise
of cli-fi, a new genre of cinema -- and one that Time magazine took
note of in its May 19, 2014 issue.
And to analyse this new movie genre, I interviewed Dan Bloom who
coined the cli fi term and helped push it into the pages of Time and
the New York Times and is now preparing the inaugural Cli Fi Movie
Awards, an annual awards event to honor and recognize and draw public
attention to the current crop of cli fi movies each year.
Dan is an irrepressible ambassador for movie directors and
screenwriters as well as for authors and readers of this literary and
cinematic form. He was the first to use the term "cli-fi" in 2008,
which last year was honourably mentioned by the Macquarie Dictionary
as an important new word.
HOLLYWOOD MEDIA LINK FOR ''THE CLIFFIES''
QUESTION: The Cli Fi Movie Awards, which you are setting up now, to
occur in early 2015, has been dubbed The Cliffies. What's the purpose
of the awards ceremony and do you have any backing in Hollywood?
DAN BLOOM: The Cliffies are a public relations exercise to help raise
awareness of the cli fi genre and also to boost Hollywood;s interest
in making more cli fi movies in the future. There are no backers, no
sponsors, it's just me and my PR team, working behind the scenes to
make this happen. After the TIME magazine story appeared in May, I
felt it was time to take the cli fi genre to a higher level in
Hollywood. Thus the cli fi movie awards event, dubbed, yes, the
QUESTION: Which movies are in the running for The Cliffies for 2014?
Can you tell us a few names and titles?
DAN BLOOM: Stay tuned.
QUESTION: Where will The Cliffies take place and when? And who can
make nominations and how to send them in? And who will judge the list
of nominations to come up with the winners each year?
DAN BLOOM: The Cliffies will take place online. There will be a
website and an email address. Nominations are being accepted at
firstname.lastname@example.org and the jury will be moviegoers worldwide.
QUESTION: Do you think cli fi movies can change the attitudes of
politicians and goverment policy makers?
DAN BLOOM: Yes, yes, yes. Watch! That's the purpose and mission of the event.
QUESTION: How will The Cliffies be broadcast or aired worldwide, if
that is your plan?
DAN BLOOM: Stay tuned. The awards will be announced worldwide the week
before the Oscars in 2015, around February 15
NEW YORK TIMES OPED:
ROOM FOR DEBATE:
Can Cli Fi Save the World?
TIME magazine on CLI FI